This cheatsheet is a quick reference guide to the key elements of the Facebook Fan Page: the things you might want to consider before you start using this great tool; several tips on how you can optimize, manage and track your page; plus a few extra hints that will help you make the most of your Facebook experience.
ELEMENTS INCLUDED:
Purpose of this tool
What type of tool is this?
Is this tool right for my business?
Profiles, Pages: What is What?
Before you get started...
Create your Facebook Profile
Create a Facebook Page for your business
Name your page
Articulate the purpose of your Page
Set the profile image
Edit the permissions
Set the admins
Post interesting seed content
Invent a compelling reason to join your Page
Invite your friends and clients
Insert a custom tab
Set your tab as the landing page
Create a Favorite Box
Create a “Like” button or “Like Box”
Link your Facebook Page with Twitter account
Insert external photos into the custom tab
Insert photos hosted on Facebook into the custom tab