Germaine Satia
Germaine Satia

Impressions from Product Camp and Design Thinking meetups

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Under: UX
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Photos:  Design Thinking France & Product Camp

PCamp DT Collage

Last week was full of rich discussions and presentations, at events focused on 2 intimately linked topics: Product Management and Design Thinking.

Product Camp

On Wednesday evening the 2nd (almost annual) Product Camp – the first occurred in December of 2012 – was held at Criteo. The event was brought to life by the Paris chapter of ProductTank, the team at We Do Product Management, and Xebia. The event followed the BarCamp format, with topics submitted by participants, and multiple discussions occurring simultaneously in different rooms.

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Germaine Satia
Germaine Satia

Scenarios: efficient and effective all-in-one tool

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Under: UX
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Photo:  User Stories by Jakuza
Photo: User Stories by Jakuza
Photo:  User Stories by Jakuza
Photo: User Stories by Jakuza

During my time as a product manager I was always faced with two things: tight deadlines, and presenting the same information to different audiences.

A typical day usually involved meetings with at least one member of upper management, daily stand up meetings with at least 2 project teams, synchronizing with Quality Analysts on the status of tests, writing specifications…well, you get the idea. In many of these meetings I would have to present the same information in a manner that was pertinent and useful for each person.

After working with different flavors of Agile for over a decade and trying various techniques, the scenario became my life- and time-saver of choice. This was mainly due to the fact that scenarios get to the heart of what matters, by providing quick answers to these questions:

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Germaine Satia
Germaine Satia

Good Digital UX, Part 2 – Emotional Connection

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Under: InfinYou, UX
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Photo:  Make Emotional Connections by Sorotki
Photo: Make Emotional Connections by Sorotki

Earlier this month I started a series on 5 essential ingredients for good digital user experience. The first part of the series focused on clarity and getting users to understand what your product or service does.

In this second part I will focus on emotional connection and how it attracts users, getting them interested in your product or service.

Making Sense of Emotional Connection

To get a better understanding of how a user can feel emotionally connected to a product or service, think of the way in which we become emotionally connected to people: personality.

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Germaine Satia
Germaine Satia

Impressions from Product Couch at Le Camping

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(c) Emmanuel Steinitz Photography
(c) Emmanuel Steinitz Photography

Last week I had the pleasure of participating in the 3rd Product Couch, organized by the Paris-based association We Do Product Management. This 3rd edition, took place at Le Camping, which is one of the leading, and very first, accelerators in Paris.

In a nutshell, the Product Couch events place 3 product managers in front of a selected group of startups, and allows the startups to pitch their product and problems, to the products managers, who then provide feedback on everything from brand strategy, to marketing, and user experience.

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Germaine Satia
Germaine Satia

Good Digital User Experience: Part 1

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Under: UX
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Clarity featured image

Even though user experience is probably one of the most overused terms in the digital world (yours truly being one of the guilty), I often notice that it’s often used as a cooler or trendier substitute for “design”. While great design is certainly critical in the digital world, there is so much more that happens before and after a user decides to take her first swipe at an application. It’s these befores, afters, and in-betweens that make the (user) experience – an experience that requires the following 5 essential ingredients:

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